Brand Identity: Less Is More, Seriously.

Alright, let’s talk brand identity. Why does it feel like every new startup is rolling out the same basic logo and the same bland color palette? It’s like they all took a class in ‘how to be forgettable’ and aced it.Can We Stop the Madness?Look, I get it. You want a brand that speaks to your audience, but can we agree to stop overcomplicating things? Here’s a thought: simplicity is the new black. If your visual identity requires a Figma file that takes longer to load than it does to re...